Connie Holm

Connie Holm has more than 18 years experience as a spa owner in Ottawa and is an expert in Brazilian waxing earning her the nickname “The Vagician”. Through Rosegold Learning, Connie and her team help others in the beauty industry with business coaching, marketing and training. Whether you are starting a new business or want to grow your existing business, Rosegold Learning can help with marketing strategy, branding and social media posts. Connie is a business coach, marketing strategist, and Milady certified master educator. She has created her own Brazilian waxing course and offers certifications in lash lifts and sugaring.

 


Sunday 09:30 a.m. Room: 206-F

HOW TO ATTRACT NEW CLIENTS

One of the most common questions we hear is “How do I get more clients?” Before you try to attract a customer, you have to know a few things. Who are you trying to get? How is your business different from the competition and why would a customer choose you? We will examine the prerequisites for attracting clients so you can be efficient with your marketing and attract the right customers for your business. Branding is very important because it tells your prospective clients who you are and what you represent. It should also make you stand out and be instantly recognizable. Join us for some tips to hone your skills to attract clients and build your business. A certificate will be issued at the end of the presentation.


Monday 09:30 a.m. Room: 206-F

WHAT TO POST ON SOCIAL MEDIA

Social media is often the most misunderstood part of marketing. It seems easy enough - find a picture, say a few words and post it and expect customers to beat down your door. It should take one minute maximum for each post, right? Wrong. If you are posting without a strategy for your business, you could be wasting a lot of time and money. A marketing strategy is essential to ensure strong posts with excellent content. These posts will drive clients to your website and to book appointments earning you more money. We will give you some tips to get noticed, liked and engage with clients on social media. A certificate will be issued at the end of the presentation.