Gloria Graffi

Gloria Graffi has been active in the beauty industry for more than 20 years, including stints in makeup, esthetics, retail, and sales with a primary focus on training and education. Gloria began as a freelance makeup artist working in fashion and film. This lead to the world of retail where she spent many years working with a major clothing and accessories brand. After many successful years, Gloria developed an interest in esthetics. Schooled in Toronto, Ms. Graffi broadened her experience with training in the US, France, and England. Looking for adventure, Gloria worked with a major cruise line in the Mediterranean and Caribbean with a focus on skincare. Upon her return, she represented major skin care brands in both sales and training and taught esthetics at a private college. Gloria is entering her tenth year as a technical trainer with Phytoderm.


Sunday 2:30 p.m. Room: 206-B


This lecture will examine how to develop a client base by providing services that will foster your passion and expertise as opposed to services that do not drive your enthusiasm. Learn to become the expert in the areas you love. If you are excited about treating acne, how do you become the acne expert in your spa? To truly excel and enjoy our career for life, it is imperative to build the client base we desire while performing treatments we love. Those who attend the complete lecture will be provided with both a certificate and complimentary product.