ESI spa show Toronto featured speaker

Julie Thurgood is a creative thinker, a resourceful consultant who provides value based on what a strong background in — as well as a passion for — marketing and strategic thinking. Her enthusiasm is contagious and will get you to think differently and “out of the box” about your business and plans.

Her background lies in brand and innovation marketing and research, as well as strategy development, social media de- velopment, marketing strategy, and development. Julie has worked in many different industries, on the client as well as on the vendor side, which garners her a unique perspective on any project and brings a storyteller’s touch to building a case.

At Green Monkey Creative, Julie oversees all marketing strat- egy, branding, account management, website projects, and still manages to run a couple of social media accounts. With her strong project management skills and her ability to see the bigger picture, she has always driven her team to achieve more than they set out to do.

Jess White is the mastermind behind all branding campaigns, logo designs, and marketing materials. Her attention to detail, resourceful and creative thinking as well as impactful style create eye-catching designs that get noticed. As a Registered Graphic Designer (RGD) with the Association of Registered Graphic Designers, Jess is a strong advocate of good design. Jess brings over a decade of professional knowledge in a variety of brand avenues, including web design, corporate identity development, print, social and digital marketing design as well as motion graphic experience.

 


Sunday 2:30 p.m. Room: 205-B

SOCIAL MEDIA HACKS AND IDEAS FOR YOUR BUSINESS

Don’t know where to start when it comes to social media? Need ideas on how to design posts and create engaging content? We will go through some hacks and ideas for your salon and spa that will engage your clients and make you stand out from the competitors.


Monday 2:30 p.m. Room: 205-B

BRANDING YOUR BUSINESS IN THE DIGITAL WORLD

Branding is one of the most important things when it comes to your business and how it relates to your website and social media platforms. We will review branding on different platforms like social media, Google My Business, your website and also how that relates to your printed materials.