Dr. Philip Alves
Expert Cosmetic Injectables Physician
Philip A. Alves, MD is an expert cosmetic injectables physician, entrepreneur and sought-after medical business consultant. He was awarded his MD by the University of Western Ontario in 2013. He has started three medical clinics since 2015, trained multiple cosmetic injectors, and continues to serve as a business consultant in the medical cosmetic industry. Dr. Alves has a passion for natural, proportional facial enhancement and sharing his experiences with others in the field.
Facial Rejuvenation and Treatment with Neurotoxins
Sunday 11:30 a.m. Room 205-B
Join Dr. Alves as he provides an overview of the muscles of the face and the aging process and how neurotoxin injectables (e.g. Botox, Dysport, Xeomin, can improve facial wrinkles already formed, and prevent those that are yet to appear.
Facial Rejuvenation and Treatment with Dermal Fillers
Monday 11:30 a.m. Room 205-B
Dr. Alves will provide an overview of facial aging and how dermal fillers can be utilized to restore youthful beauty at any age.
Marketing and Training Specialist
Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 40 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America have chosen to work with Spaformation and Salon Prophets because of their intimate knowledge and expertise of the spa and salon market. Robert Cass travels the continent as a keynote speaker, author and trainer, educating and elevating the standards of today’s salons, day, medical, resort and destination spa operations. As specialists offering consulting, training and marketing to the spa and salon industry, no project is too large or too small. Spaformation & Salon Prophets are “building business”.
Turning Passion Into Profits
Sunday 2:30 p.m. Room 205-B
There is never a shortage of passion in this business, but are you getting paid what you are worth? We will focus on the most important issues facing today’s leaders and give specific answers on what you can do today to address them. The three main topics of this lecture are: Inspiring Your Team, Marketing Right, and The Business of the Business!
Join us for to a chance to receive a free one-on-one coaching session ($300 value).
How Spa Leaders Teach a Team to Win
Monday 2:30 p.m. Room 205-B
When you decided to lead a team, or become an owner, you made the choice to be profitable based on the efforts of our service providers. What do they know? What do they need to do? How are they going to win? Attend this fun and blunt look at what leaders need to teach their service providers so everyone makes some money. Think about this before you come: how much do you want to make?
Join us for to a chance to receive a free one-on-one coaching session ($300 value).
Specialized Coach in Esthetic and Medical Esthetic
Elgha Centeno, founder of ProFusion Coaching by Elgha Centeno and specialized coach in esthetics and medical esthetics, brings more than 12 years of experience in the field. Having been an esthetician, light-based technology technician, massage therapist, body treatment technician in her own business, she understands the reality of entrepreneurs in the industry. She has also worked as a business consultant and clinical trainer for international corporations.
Passionate about helping her peers increase their profitability and recognition as true professionals, and to help elevate the standards in the industry, she has developed her own ongoing training model. On top of coaching, she offers consultation, seminars and specialized content writing services. She collaborates with Spa Canada magazine as the technology expert. Elgha has also co-founded the Facebook group “Les Pros de la Peau & Co.” that shares business tips, educational posts and networking opportunities for serious professionals of the industry in Quebec. The next phase would be to expand nationwide.
Understanding the Science Behind Light-Based Technologies
Sunday 1:30 p.m. Room 205-D
We already know that technology advances at light speed. However, training curriculums are not always updated at the same pace. There is a multitude of technologies in the esthetics world, the most popular ones still being light-based technologies. Shop for the right device, avoid salespeople traps, have a better return on investment, give the best possible results to your clients, be recognized as an expert, increase your knowledge and nourish your passion are all reasons why it is crucial to truly understand the science behind light-based technologies. This seminar will take a deeper look at applied physics to lasers and IPLs to strengthen your existing knowledge on the matter and to bring new knowledge based on the most recent global innovations.
When Prescriptive Retailing Becomes S.O. E.A.S.Y.
Monday 1:30 p.m. Room 205-D
The word “retail” on its own might stir mixed feelings among many professionals. Having acquired several techniques from different business coaches and through her work experience, Elgha Centeno offers you her own method and a new way of approaching retailing without the usual obstacles and with all the rewards that come with it, such as client loyalty. Furthermore, consumer habits have already changed with online shops and retail-oriented businesses. Professionals in the esthetics industry have no choice but to adapt to this reality and create a unique experience to not only survive, but succeed and increase their profits. Let’s make this process “S.O. E.A.S.Y.” it will become second nature.
He has repeatedly been named best sales rep in the country, as well as best sales team builder. His talent as a communicator, his charisma and his presence on stage make him an outstanding motivator. This conference is aimed at all sales personnel and managers. Your sales team will learn to excel and always perform at the top of its game to increase sales and maximize profits.
Social Media Guru
Daniel Fricker has worked in social media since 2009, from the early rise of Facebook as an emerging marketing channel, to the ever-changing landscape of today. He is a marketer focused on engaging online audiences and connecting people with brands. Dan has developed strategies for some of Canada's most influential brands, including CBC, TELUS and CTV, and is currently leading the social media team at Shopify. In 2016, he was named Best in Social Media at the Notable Awards, honouring some of Canada's most influential young professionals. His work has also been recognized internationally by the Webby Awards and the Shorty Awards, where @CBC took home a Bronze for Best Online Community in 2016.
Influencer Outreach: The Importance of Other Microphones in Your Marketing Mix
Sunday 10:30 a.m. Room 205-B
Your brand is only as influential as the people talking about it. Influencer marketing offers organizations an entirely new way of sharing their brand story online, but first you have to figure out who/how to work with them. In this talk, Dan Fricker explores how brand ambassadors can directly impact your marketing funnel, and the importance of striking a balance between owned, paid and earned media. We’ll look at the latest tools/tech available to search, connect, and manage relationships with influencers, as well as one of the most frequently asked questions marketers have: how much should we pay?
Demystifying Social Media: How to Leverage Online Channels to Build Your Brand
Monday 10:30 a.m. Room 205-B
The social media landscape is in constant flux, with new platforms, functionalities, and competition surfacing on a regular basis. While the volume of content continues to rise, consumer attention has been rendered the true commodity. We know marketers are leveraging these online channels to connect with their customers, but how should brands best integrate social into their existing media mix? In this talk, Dan Fricker explains the fundamentals of social marketing strategy and the significant differences and similarities as compared to traditional channels. We’ll look at where people spend time online, why communities connect and the essence of social network effects. From there, the group will learn the importance of psychographic targeting in social, how to build a brand archetype that will resonate with your audience, as well as how to develop a relatable voice. This session will focus on optimizing your social marketing efforts to build an effective brand identity online.
Lydia Gauthier has been passionate about skin and cosmetics since her experience as a cosmetician when she was 18 years old. That is when she decided she would dedicate her life to understanding the ingredients list on cosmetics packaging! After seven years and a bachelor's degree in bio-organic and medical chemistry, a master's degree in tissue engineering (on psoriasis) and a second master's degree in industrial cosmetology in France, in the number one program in the world, she finally reached her goal and became a dermopharmacist. Her mantra: your skin is the only clothing you'll wear your whole life!
Since 2015 she has made it her business to share her passion by providing high-level training on skin care and products, contributing to the development of beauty companies across Quebec, and lecturing at various venues and events. She is also a teaching fellow at Université Laval in the first ever cosmeceutical program in Canada. To find out more about Lydia Gauthier, visit www.lydiagauthier.com.
Understanding Dermocosmetics vs. Cosmeceuticals
Sunday 10:30 a.m. Room 205-D
Come discover the history behind the advent of dermocosmetics in Quebec: the evolution of markets this new branch of cosmetics brought us, its influence in the field of esthetics, and the advent of cosmeceuticals in our universities and companies. Learn the definitions and differences between products sold in institutes and those offered in pharmacies, examples of active molecules in each category, and marketing colour codes to help differentiate them. Find out what the future holds in terms of efficiency.
Differentiating Between Eczema and Allergic Reactions
Monday 10:30 a.m. Room 205-D
Through dermopharmacy, Lydia Gauthier offers a quick introduction to the biology of the epidermis, to help you understand the differences between eczema and skin eruptions due to allergic reactions, which unfortunately present with the same symptoms! What is the physiopathology of eczema? Lydia Gauthier will provide the answer to this question and will explain the importance of understanding the sensitizing and eruption cycle to differentiate the possible causes of the eruption, an essential step in determining appropriate treatment. She will present treatment options for both ailments, since of eczema are on the rise and allergic reactions represent 20 to 30% of intolerance reactions to cosmetic products.
Professional Makeup Artist
As an award-winning hair and makeup artist with over 10 years of experience in the business of beautification, Jayna Marie is happy to be doing what she loves. Since graduating from Blanche Macdonald, she has worked with celebrities such as Lady Gaga and has built a reputation as one of Canada's top bridal makeup artists and hair stylists.
Booked over a year in advance, with close to 200 weddings a year, her passion, dedication to her craft and upbeat personality have had clients lining up to book her, flying her all around the world. Since she believes that the knowledge she has gained is meant to be shared, Jayna Marie is honoured to have been asked to rewrite the bridal curriculum at Blanche Macdonald. If you plan on attending one of her classes, please bring a notepad and be ready to laugh... she doesn't hold back!
Navigating the Newest Makeup Trends
Sunday 1:30 p.m. Room 205-B
It's true, “contouring” has been a makeup buzzword for a while now, but trends are changing... New makeup products and looks are coming to the surface and as artists, we need to be ahead of the curve! In this class we will be talking about the trendiest looks and tips on how to achieve them. The most popular brow shapes, skin finishes, eyeshadow colours and lips will all be discussed with time for questions. This class will surely have you wanting to rush home and play with makeup and your super savvy clients will be thankful too!
Top Ten Tricks to Help You Pick Up the Pace!
Monday 1:30 p.m. Room 205-B
As professionals, if we're able to offer a better service in less time, our clients leave happy and that's money in the bank! That's why for this class, Jayna is letting you in on all her secrets! These are the tips and tricks she's accumulated over the years—shortcuts and suggestions to either facilitate application or add some extra pop to a look. Have you always struggled putting on individual or strip lashes? Do you want a bold lip that lasts all day? A perfectly winged liner? Come to this session and you'll leave wondering why you didn't do some of these things sooner!
Alvina Ryan is a teacher, massage therapist, spa expert and passionate businesswoman with over 20 years’ experience. She holds a bachelor’s degree in Exercise Science with Honours in Athletic Therapy from Concordia University, and a healthcare management degree from the John Molson School of Business. She has also completed a Peak Potentials leadership-training program, thereby obtaining her trainer's credentials. Alvina was the head massage therapist for the Montreal Alouettes football team for 14 years. She has also worked as a teacher and trainer for schools and companies since 1996. Her sports experience also includes numerous top performing athletes and Olympic champions with whom she has worked over the course of her career.
Alvina continues to teach massage therapy in the best schools in and around Montreal, and offers her consulting services to spas in the area. She is one of ESI's regular speakers, and also presents conferences across Canada and the U.S. To find out more about how Alvina can help you, visit her site at www.alvinaryan.com
Sunday 9:30 a.m. Room 205-D
Alvina Ryan introduces a new product on the market, hollow bamboo sticks as a massage tool. This innovative tool provides your clients with a sense of wellness and relaxation. Why not add it to your menu? Your clients are forever looking for new technologies. This tool is also useful as a preparation for deep tissue techniques. Alvina will also present a way to customize your facials by adding an exotic touch with bamboo sticks. Your clients will love this new and exquisitely Zen experience. A demonstration will be performed.
Is It Worth It to Add Massages to Your Menu?
Monday 9:30 a.m. Room 205-D
Do you specialize in esthetics but wish you offered massages too? Which style of massage is the most popular? How do you find a massage therapist? How much should you pay the therapist? How do you advertise this new service? All your questions asked and answered in just 50 minutes. You cannot afford to miss this.
Spa and Medi-Spa Business Expert
Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa and medi spa business development, advanced education, and BizTools. Over the past 18 years, Dori has contributed to the success of spa and medi spa companies worldwide. Dori’s passion is developing innovative, effective, educational programs and business strategies that lead to exponential growth and profits! Her Success Library and Leadership Seminars are delivered in a clear and concise manner, providing leaders with implementation blueprints to ensure success. Prior to InSPAration Management, Dori held key leadership positions in the hospitality industry for 18 years, her last role being VP for Wyndham Resorts.
She is the recipient of the American Spa Preferred Educator Award and is a sought-after global speaker within the spa and wellness industry. Dori is a published author. Her articles and insights are featured in national and international trade publications, and you can find her book Spa Business Secrets to Increase Profits on Amazon. Dori is also the host of SpaBizTV.com, an online source for spa and salon professionals to tap into bite-sized training that is easily implemented. In addition, Dori has authored many other CoachMe series that can be found at CoachMeOnDemand.com.
Success with Membership and Loyalty Programs
Sunday 11:30 a.m. Room 205-D
If you are looking for a continuous revenue stream and ways to increase retention, attend this session and discover effective strategies that will work for you! Learn how to develop engaging and lasting membership programs; present and sell your membership program; increase capacity; and implement great loyalty programs. This session is ideal for leaders or anyone who is interested in increasing medi spa and spa capacity, retention and revenue!
Bonus: Attend and receive access to one free CoachMe Membership module (a value of $149)!
Innovative Marketing on a Shoestring Budget
Monday 11:30 a.m. Room 205-D
Do you want to increase your spa traffic and lead more people to purchase and repurchase your treatments and products? If so, attend this session and discover the latest and most innovative way to market your business economically. Learn how to use video and optimize your YouTube channel; landing pages to increase conversion rate and sales; authority marketing to improve your positioning and revenue; and your e-zine to promote your specials and build stronger relations. Marketing platforms are constantly changing and you must change with it or you will be left behind. Implement these strategies to gain a competitive advantage and increase traffic and profits. This session is ideal for team leaders and owners, doctors, and entrepreneurs
Bonus: Attend and receive access to one free CoachMe Membership module (a value of $149)!
Won’t You Stay... Just a Little Bit Longer?
ESI offers you an additional evening of continued education!
Three exciting Master Classes held by world-class experts.
Sunday, April 22
Starting at 5:00 p.m.
your evening meal.
To register you need to call ESI’s office
Seats are Limited!
Common Skin Pathologies2>
This master class requires a deep understanding of skin!
With an ever-increasing occurrence of dermatological problems and the lack of dermatologists, the field of dermatology is in dire need of related specialists to help dermatologists in their practice, thereby helping to reduce waiting time to get an appointment (up to a year in half the cases). This also helps family practitioners who have a very limited knowledge of frontline dermatology!
Who but the esthetician can take charge of people with a skin pathology? Spend some time with an experienced dermocosmetologist to learn about common skin pathologies. We will be covering psoriasis, eczema, shingles, acne, rosacea, allergic skin and pigment problems.Certificate - Introduction to Frontline Dermatology
Join me Sunday, April 22, starting at 5 PM
Price includes your evening meal
To register you need to call ESI’s office at 1-866-772-7469 (ET)
Makeup Master Class2>
Enough talking about makeup: it's time to pick up some brushes and make magic
happen! Come take part in an intimate demo class where Jayna Marie will give step-by-step instruction as she creates the
makeup looks that have clients flying her around the world!
Whether you're a pro, a wannabe makeup
artist or simply a woman wanting to look
better than her friends (#GOALS), this is the session for you!
Topics covered will include (but aren't limited to): how and when
to contour, creating the perfect brows, selecting the perfect colour
palette for each client, working on mature skin, creating a flawless foundation, colour correcting, latest trends and more!
Looks covered will range from natural to super glam and everything
in between. You'll see makeovers on women with different skin tones and who knows, maybe you'll end up in the demo chair yourself! Come with all your beauty-related questions and be prepared to laugh... After all, makeup is fun!
Join me Sunday, April 22, starting at 5 PM
Price includes your evening meal
To register you need to call ESI’s office at 1-866-772-7469 (ET)
If you liked shell massage, you will like bamboo! The newest product on the market that allows you to go deeper while you massage and knead the back, legs and arms. This innovative tool will leave clients with a sense of well-being and relaxation. Why not add it to your menu? Clients are looking to experience the latest in new technologies. It is also a great preparatory tool for bodywork techniques.
Also as an added bonus: Customize your facials by adding an exotic face treatment with the mini sticks. Your clients will love the ritualistic and Zen experience
Sign up today for a one-of-a-kind training brought to you by accelerated training master Alvina Ryan of Massage Experts AR Inc. Products are not included in the price of training and need to be purchased separately.For more information please contact Alvina at 514-990-9539 or email@example.com.
Join me Sunday, April 22, starting at 5 PM
Price includes your evening meal
To register you need to call ESI’s office at 1-866-772-7469 (ET)
AKZENTZ PROFESSIONAL NAIL PRODUCTS
The Perfect Shape Every Time
Sunday 1:30 p.m. Room 206-C
Anne will cover her technique for achieving the perfect finished shape. Learn key application techniques using Pro-Formance Enhance and Pro-Formance Balance to achieve the correct structure, which will allow you to save time when hand filing. Anne will also cover Gel Play and Options nail art to help you increase your sales.
Dr. Amber Bocknek
Out-Value Your Competitors – Learn How
Sunday 9:30 a.m. Room 206-D
Esthetic patients are more sophisticated than ever before. Meeting their needs requires providers to stay on the cutting edge of technology while maintaining safety and long-term efficacy. In this presentation. Dr. Bocknek explains how offering the most in-demand treatments, including esthetic body contouring, from one platform can speed up the breakeven point and increase ROI. She also illustrates how providing laser hair removal with unprecedented levels of comfort creates an unbeatable competitive advantage. Based on her years of experience, Dr. Bocknek demonstrates how providers can out-value their competitors with one innovative technology partner. Finally, she will show you the secrets to true success when serving the rapidly growing feminine health segment. This is your opportunity to learn proven success strategies from a leader in the esthetic industry.
BALNEA SPA PRODUCTS
Boosting Your Facial at a Cellular Level
Sunday 3:30 p.m. Room 206-E
Your clients want the very best, they want it now and they want results in an advanced treatment. Come join us to learn the importance of using active ingredients with delivery systems and how it will penetrate more effectively to target the cellular level. Heidi will also cover the benefit of having new scientifically botanical based products and how they work deep into the dermal layers of the skin.
Stephanie Coutu and Loreen Sawatzky.
Perfect Brow Class
Sunday 3:30 p.m. Room 206-D
Help your clients put their best face forward. After you have styled their hair, extended their lashes and made their face flawless, don't let the look be ruined by uneven, tattered brows. Our free one-hour class will help you to make perfect eyebrows every time. Don't like it? Don't worry. Just wash it off with plain tap water and start again. Join us to find out how.
BERODIN WAX / BEAUTY CULT
The Brazilian Bikini Wax Using Berodin Blue Hard Wax
Sunday 11:30 a.m. Room 206-D
If you have any fears, questions or issues about the biggest moneymaking service in esthetics, this is the class to get you over it! Call it by name: Brazilian, Playboy, Sphinx, Pati will teach you how to remove hair from every crevice on any gender, efficiently, gently, professionally, using Berodin Blue Hard wax. Proper body positioning, product use and charging are all covered in this class.
Speed Wax with Berodin Wax
Monday 11:30 a.m. Room 206-D
Become proficient in head-to-toe waxing, including bikini. This lecture and demonstration will teach you face and body waxing using the Berodin hard and soft waxes. Learn proper body positioning and efficient techniques to reduce your waxing time. You will also learn industry standards in pricing and appropriate behaviour, as well as how to prepare your client for normal reactions.
Get More Revenue with Less Effort
Sunday 10:30 a.m. Room 206-D
Nowadays consumers are online where you should be. Discover how you can easily get more results by actually working less. Thanks to affordable (some free) and simple solutions, you can easily get or increase your online visibility, automate your communications, improve your customer experience, implement a simple customer acquisition and retention strategy, avoid no-shows, to finally increase your revenue and spend less time on the phone or managing your business, more time with your customers. It seems complicated? Not if you use the right tools.
Empower Yourself to Succeed Using the Right Tools
Sunday 2:30 p.m. Room 206-D
Discover how a simple smart appointment solution can simplify your life and bring your business to a new level. This session will explore various simple things software can do for you, to save you time, improve your customer experience, and help you generate more revenue. We will also share success stories, and demonstrate how professionals and business owners have transformed their business into a success.
CLARION MEDICAL TECHNOLOGIES
Aging Skin and Facial Rejuvenation Using Combination Treatments
Sunday 2:30 p.m. Room 205-D
It is important to understand the causes of skin aging when selecting the appropriate procedure to improve the skin’s appearance and condition. In most cases, the pathology affects the skin at multiple layers. The epidermal layer of the skin should be considered for surface procedures while treatments that address the dermis and subcutaneous layers will improve the structure and support of the skin. Addressing overall skin health using a holistic, multi-level approach including proper home care, ensures optimal outcomes. A review of new techniques and technologies using combination treatments for skin rejuvenation will be discussed.
Collagen... Vital to Healthy Skin
Sunday 11:30 a.m. Room 206-B | Monday 11:30 a.m. Room 206-B
Skin consists of 70% collagen. Healthy collagen can retain eight times its weight in water to strengthen the skin’s foundation. Collagen is the most essential of proteins because it provides the skin with resilience and sustainability. The skin care industry is abuzz with collagen because of its role in maintaining a youthful appearance and effects on aging. Understanding the impact of this structural protein and what’s offered in today’s market is essential to making better skin care choices for you and your clients. Seize the opportunity to hear more about the importance of collagen and healthy skin.
DAVINCIA NATURAL SKINCARE PRODUCTS
Mirror, Mirror on the Wall…. Who Is the Most Natural of All?
Sunday 2:30 p.m. Room 206-B
Discover what no one tells you! Healthy, safe and sustainable solutions exist! A naturopath with nearly 20 years of experience in the health and beauty field, Nathalie Forget founder of the Davincia range, shares her experiences and observations of anti-aging solutions. Demystify esthetic interventions, cellulite, weight loss and rejuvenation. Decode beauty’s labels and your everyday products using our reference guide of noxious products. A passionate speaker, Nathalie generously shares her findings, tips and tools, so you will have accurate and consistent information to make the right decisions.
Envision the Future of Permanent Hair Removal
Sunday 3:30 p.m. Room 205-C
When observing the trend over the last few years, it appears clear that more and more people wish to permanently get rid of their hair, creating at the same time incredible business opportunities for beauty professionals. Multiple methods, such as laser and intense pulsed light (IPL), allow a permanent reduction of pilosity, but still today, electroepilation is a must to permanently eliminate remaining hairs. This lecture will highlight the latest available solutions.
DERMAROLLER / DERMASPARK
Micro-Needling for Professionals and the eDermaStamp® by Dermaroller®
Sunday 11:30 a.m. Room 205-C
Micro-needling therapy with Dermaroller® is considered the most effective, minimally invasive treatment available, in combating the signs of aging. You’ll learn the science behind collagen induction therapy, how micro-needling stimulates the body’s natural wound-healing and regeneration processes, stimulating cell proliferation, resulting in the formation of new collagen to achieve unparalleled results. You’ll learn how to identify safe and unsafe micro-needling devices, the differences between certified and damaging imitation needles, and the key components and skin cells that are targeted in micro-needling. Dermaroller® is the original inventor of micro-needling. The eDermaStamp (electric needling device) and the rest of the Dermaroller® products are certified medical grade, precision manufactured in Germany, and licensed by Health Canada.
Rosacea, Acne Rosacea and Sensitive Skin: Facts and Solution from a Medical Esthetic Perspective
Sunday 9:30 a.m. Room 203-D | Monday 10:30 a.m. Room 203-D
Learn everything you need to know about rosacea, acne rosacea and sensitive skin. Understand the pros and cons of glycolic acid (AHAs), lasers, IPL, LED, infusions, chemical peels and hydroquinone on hypersensitive skin. Customize a complete treatment plan by interpreting your client's body type. Use our tips and tricks to create a unique dialogue with your client and better educate them on this skin disorder! Do not miss this class!
How to Choose Your Equipment and Stand Out From Your Competition
Sunday 10:30 a.m. Room 203-D
How to incorporate new and innovative services for your success: Manon Pilon will be presenting what an ideal and profitable medical-spa setting should be. Learn and update your knowledge on the industry's latest technological advances. Topics discussed will include ROI, the benefits and what to look for in an IPL device, infusion, plasma, ultrasound, radio frequency and LEDs. Be ahead of your competition!
Become a Waxing and Brazilian Bikini Expert!
Sunday 11:30 a.m. Room 203-D | Monday 11:30 a.m. Room 203-D
Learn the different tips on waxing and how to maximize your profits of this part of your business. Learn what a client should know pre/post waxing to make a difference and how to provide a professional waxing treatment using highly effective organic products. Precautions and techniques for Brazilian waxing will be discussed.
How to Build Your Own Skincare Line: Do’s & Don’ts
Sunday 1:30 p.m. Room 203-D | Monday 1:30 p.m. Room 203-D
Have you ever considered branding your own skin care line? If private labelling is a good fit for you, it might be the best business decision you will ever make. This class is an insight on the do's and don'ts when you consider launching your own private label skin care products. Learn how to get started, avoid costly mistakes and grow your business.
22 Marketing Strategies for Guaranteed Success
Sunday 2:30 p.m. Room 203-D | Monday 2:30 p.m. Room 203-D
Introduction to trendy marketing tips and strategies that you should implement in your facility. Learn different ways to increase revenue and credibility by offering new approaches. Boost your retail and service sales! Get easy and effective marketing ideas in a few minutes. Learn how to double your revenue and build customer loyalty. You can’t afford to miss this class. Tools for your success!
Step by Step to Boost Your Retail Sales by 75% - 150% in 2018
Sunday 3:30 p.m. Room 203-D
Do you have a 75% - 150% retail ratio over your services? Get the secret to successful retail sales! In this presentation, Manon Pilon will discuss the benefits of home care and how you should integrate it in your spa or med-spa. Learn an easy step-by-step process on how to introduce your products to your clients and gain your market. Do not miss this presentation!
Increase Your Revenue with the New Painless, Safe and Effective IPL360
Monday 9:30 a.m. Room 203-D
Come discover the fastest device on the market with the latest IPL technology. An innovative painless device with a remarkable efficiency and an exceptional price and superior quality ratio. See the latest and safest technologies available today. Let us demonstrate how this user-friendly device performs a wide range of treatments guaranteeing client results after the first treatment. Do not miss this class!
Julie J. DeSimone D.c.h.
Make Your Spa No. 1! Step Above the Competition, Stop the Spread of Infection
Sunday 10:30 a.m. Room 206-A
Julie will go over the many ways to make your spa pedicure services a step above the rest. She will highlight the areas that are often overlooked and could breed and spread infection. In today’s world of awareness, this is an opportunity to make your spa “the” spa in your area. The spa that everyone is talking about, the CLEAN spa.
EDVA SPA PRODUCTS
24 Karat Pure Gold Treatment
Sunday 10:30 a.m. Room 206-E
Pure gold has been used for centuries as the secret to youthful- looking skin. In ancient times, gold was used to smooth out wrinkles, to cool the skin, and to protect it from inflammation. Historians have proven that Cleopatra slept in a gold mask every night to maintain precious skin youth. In ancient Rome, gold balms were used for the treatment of a variety of skin problems. Gold was also regarded as the key to youth in ancient Chinese medicine. Gold can easily be massaged into the skin lending the face a glowing and radiating complexion. Gold frees the skin from impurities, and increases the proportion of oxygen in the skin, eliminating tiredness. The treatment rejuvenates the skin, removes wrinkles, banishes blemishes, fades age spots and leaves skin luminous.
The Hottest European Anti-Aging Treatment Needleless Methotheraphy
Monday 10:30 a.m. Room 206-E
Discover a holistic treatment that restores skin from the inside out without using any invasive methods. Come and learn how by using only natural ingredients you can achieve such amazing results. This treatment works very successfully for fine lines, deep lines and saggy skin. The treatment is excellent for firming, plumping, and tightening. It can be used very successfully for marks after pimples and pigmentation. Look young naturally, not chemically.
ELITE COSMETIC INSTITUTE
Hair Follicle Simulation & Eyelash Extension Training
Sunday 10:30 a.m. Room 205-C
Brigitte Biller, known as the creator of the “eyelash enhancement technique”, suggests tattoo removal and advanced corrective procedures should be included in your training from the start. It’s imperative to your success to have full knowledge. A true professional will be able to remove any error immediately during a procedure without the need for any corrections afterwards. Why settle for less? Topics such as effective colour retention, hair follicle simulation and medical conditions such as vitiligo, burns, scars will also be introduced. The art of mastering colour theory will be revealed, and how to create your own colours. Correcting solid eyebrows to natural- looking hair strokes without using a cover-up approach. Avoid mistakes and learn proper techniques of why older methods of camouflage should never be used for stretch marks, lip-liner or eyeliner correction. This program offers the highest-level education with unbeatable marketing skills, product knowledge and business etiquette training to start your career with confidence, pride and professionalism. NEW! Damage Free Eyelash Extension Training. Classic Beginner, Advanced Hollywood and Russian Volume. On-site training available upon request (group discounts). Visit booth # 88 for a chance to WIN a free Eyelash Xtension Program.
ELLEEBANA (FORMERLY IMPORTS NICHE PRODUCTS)
The Art of Lash Lift Mastery
Sunday 1:30 p.m. Room 206-A
Discover a simple, no fuss treatment for lovely long lasting lash curls that will boost your bottom line. With Elleebana One Shot Lash Lift, you can offer your clients luscious lifted lashes that will last and last. Just one 20-minute professional treatment is all it takes to deliver a beautiful lash curl for up to 6 to 9 weeks. The easy to use, no wastage, single-use sachet kit contains everything you need to give your clients perfect lash curls every time.
ÉMINENCE ORGANIC SKIN CARE
Treat Acne & Learn the Latest Anti-Pollution Skin Care Trend with Revolutionary Natural Ingredients
Sunday 9:30 a.m. Room 202-B
Fight adverse effects of environmental pollutants including hyperpigmentation, deep wrinkles, dehydration with a unique blend of potent microgreens. Discover a revolutionary, “powder- to-foam” exfoliant designed to oxygenate the complexion, and treat congested and acne-prone skin types. Witness a live demonstration including the latest massage techniques to lift and tone the face while providing a total body relaxing experience for your guest. Both you and your client will be wowed with the instant fizzing effects and immediate softening and brightening results!
Experience the Power of Hungarian Massage, Stimulating Actives and Revolutionary Vitamin C Oil
Monday 1:30 p.m. Room 202-B
Be amazed by traditional Hungarian massage techniques that instantly transform the overall appearance of skin. As things start to heat up, discover the power of Éminence’s innovative, natural, organic and Biodynamic® skin stimulants that improve circulation for healthier, younger-looking skin. Discover our latest product launch, a revolutionary vitamin C oil which benefits all skin types and improves every skin condition. Clients will walk out your treatment room completely transformed!
ÉPILLYSS & CIRÉPIL BY PERRON RIGOT
Beauty and the Beard!
Sunday 1:30 p.m. Room 206-F | Monday 10:30 a.m. Room 206-F
The beard is considered the male asset by excellence, and the new trend is to let it grow, but… it has to be polished. For a perfect definition, the solution adopted by many men is shaving, which must be done daily and irritates their skin even more. The answer to this problem lies in waxing! By popular demand, men’s facial grooming and hair removal is more and more common. After the depilation of the back or the legs, the beard is no longer left behind, most beauty institutes welcome and spoil our men. Don’t miss out on this new trend and get a new faithful clientele. Come and discover how Cirépil stripless wax will allow you to provide a precise and comfortable hair removal experience, leaving the skin smooth and clean for weeks!
EVERLASTING BROWS MICROBLADING
Everlasting Brows Microblading Master
Sunday 2:30 p.m. Room 206-A
Microblading is the manual process of introducing semi-permanent makeup, in the form of coloured pigments, to mimic hair on the eyebrows. This is achieved by a skilled Everlasting technician utilizing a microblade, which is used to scratch the epidermal or outer layer of the skin to a depth of between 0.05-0.09, this then allows the pigment to be easily absorbed. The design is waterproof, smudgeproof, and looks completely natural. With this technique we are able to achieve fullness and shape, by mimicking hair where no hair existed previously. Results last for up to 18 months, after which time the pigment fades, leaving the skin. This process can also be used to achieve semi-permanent eyeliner and lips.
FOOTLOGIX WERE MEDI MEETS PEDI
A Step Ahead… Making the Most of Your Pedicure Service
Sunday 11:30 a.m. Room 206-C | Monday 11:30 a.m. Room 206-C
Are you maximizing your profits from each pedicure service? Learn what you need to know about a diverse and changing pedicure clientele in order to set yourself and your pedicure business apart from others. Listen to Tanya as she explains how Footlogix can boost the success of your business. Find out why so many prestigious spas and salons are making the switch to Footlogix and see how to reach your potential by educating yourself and becoming the best technician you can be.
The Art & Business of Brows: Increase Your Income Potential!
Sunday 1:30 p.m. Room 206-E | Monday 1:30 p.m. Room 206-E
Become a Master Brow Stylist. Celebrity Beauty Expert Ilona Alfaro will provide her insight on the Art of Brow Designing for men and women in order for you to create signature eyebrows. Establish a customized brow business model that offers continual growth and profitability. Create a Brow Bar/Studio that focuses on showcasing your style, speciality services, the hottest brow trends and retail. Introduce Ilona Alfaro’s Retail Brow Collection to enhance the final steps of your brow service. She will discuss the benefits of offering Microblading and Powder/Ombre brows as a service option. Ilona will also provide an overview of her Microblading and Brow Master Artist courses.
JANE IREDALE THE SKINCARE MAKEUP
The Skin Care Makeup: Feed, Fortify and Finish, the Holistic Approach to Healthy Beauty
Sunday 1:30 p.m. Room 206-D | Monday 10:30 a.m. Room 206-D
Each step in the Feed, Fortify, Finish approach works synergistically to enhance and to help you achieve a beautiful complexion that is nourished, nurtured and naturally radiant. Join Jennefer Davis for an exciting demonstration of the latest anti-aging makeup application, including trending contouring and highlighting techniques. Skin beauty inside and out for faster and longer-lasting results from your beauty regimen.
LABORATOIRE DR RENAUD / INTEGA SKIN SCIENCES
Establish Yourself as the Number One Reference for Skincare
Sunday 3:30 p.m. Room 206-B
Discover and experience the tools that make the Unique program, exclusive to Laboratoire Dr Renaud, a powerful asset to develop business and trust relationships with your clients. The Unique program is the best way to develop and consolidate a unique counselling approach. Find out how to set objectives, ask the right questions, hear your clients' true concerns, deal with their objections, customize your care and product response, and plan your next session.
LILIYA SAXON NAIL ACADEMY
Stunning Designs Your Clients Will Love
Sunday 2:30 p.m. Room 205-C
In this class Liliya will go over some of the fast, yet effective and amazing designs you can offer to your clients. We’ll look into ombre designs that you can do with any colours, including horizontal, vertical and diagonal ombre designs. Then we’ll cover textured look designs that can be done in seconds and completely transform your designs. Lastly, we’ll look into line art designs. By the end of the class you will know how to combine colours, create design elements and much more!
Tech Review: VERJU – How Incorporating Cold Laser for Fat/Cellulite Reduction Makes Sound Business Sense. Hands Free, Pain Free, Worry Free
Sunday 11:30 a.m. Room 206-A
Serge Amar presents a review of a novel and safe cold laser technology (VERJU) to reduce fat and cellulite. One 30-40 minute treatment will deliver measurable changes. We will review the science, clinical outcomes and economics as well as demonstrate its ease of use.
Monday 10:30 a.m. Room 206-A
Introducing the breakthrough laser that will allow you to treat onychomycosis (foot fungus) like a podiatrist. As easy as one, two, three… We will review the science and economics.
MicroBlading and Pigments
Sunday 11:30 a.m. Room 206-E
Join Pat Shibley-Gauthier from the MicroPigmentation Centre for the most comprehensive presentation on cosmetic tattooing pigments. The MicroPigmentation Centre has been manufacturing cosmetic pigments for 25 years, and providing education at the most sought-after training academy in the industry. Pat's presentation will include the MicroPigmentation Centre’s pigments that are specially formulated for MicroBlading procedures. Also introducing the Crown Series pigments for Scalp Follicle Simulation and Hair Density tattooing. The art of tattooing eyebrows expands into the ombre brow, nano-needle and fusion of different techniques. Understand the need and differences of iron oxide and organic pigments. Truly a presentation not to be missed. This will be just what you need to consider adding to your menu of services in the cosmetic tattooing business. Stay on the cutting edge in the permanent makeup industry.
MICRYLIUM PROFESSIONAL CHOICE
Top Ten Diseases Found in the Spa & Makeup Brush Horrors
Monday 11:30 a.m. Room 205-C
During this seminar, the top 10 pathogens found in the spa will be examined. There will also be a special segment on makeup brush horrors based on the findings of a comprehensive research study. Recognizing the microbiological risk factors present in the spa, you will then learn about the 1,2,3 Easy Steps to Infection Control for the Spa. Understanding and implementing these three easy steps will guarantee that every part of your professional environment is properly disinfected. Our passion is reducing the risk of infection and we hope to share with this important information with you.
MIRACLE 10 – THE PLASTIC SURGERY SKINCARE CLINIC
Dr. Frank Lista, MD, FRCSC
The Non-Surgical Facelift & Your Skincare Business
Sunday 3:30 p.m. Room 205-D
Recent advances in non-surgical skincare have resulted in plastic surgeons performing dramatically fewer facelifts and other face related surgeries every year. Because these non-surgical solutions are so effective, and far less invasive to the patient, the results we see are typically better and more natural than surgical ones, and help to promote customer loyalty and retention over time. In this presentation Dr. Lista will discuss the various techniques that have given rise to the non-surgical skincare boom and how these solutions can help your business to grow and flourish.
MY BRAND LASHES
Fact or Fiction: Eyelash Extensions
Sunday 2:30 p.m. Room 206-C
A presentation for lash artists who may be shopping for a lash program, curious about income or what to look for when looking for a lash artist. This presentation debunks the true and false about natural lashes, and provides valuable information about potential income, safe products, and for the client, how to interview your lash artist. This talk will give an overview of how eyelashes are changing the world and are here to stay.
NELLY DE VUYST / DERME&CO
New Foaming Oxygenating Facial: 5 Facials in One!
Sunday 9:30 a.m. Room 203-B | Monday 11:30 a.m. Room 203-B
This innovative face, neck and bust treatment addresses all skin concerns in one treatment only. Oxygenation will bring back the skin’s radiance while it decongests, tightens, detoxifies, hydrates and transforms the appearance of the skin all in only 55 minutes. Save time; maximize results. Join us and see these amazing results for yourself!
New Organic Certified Anti-Aging Cosmos® Facial! Be a Step Ahead of Your Competition
Sunday 10:30 a.m. Room 203-B | Monday 10:30 a.m. Room 203-B
This innovative face, neck and bust treatment addresses all skin concerns in one treatment only. Oxygenation will bring back the skin’s radiance while decongesting, tightening, detoxifying, hydrating and transforming the appearance of the skin in only 55 minutes. Join us and see the amazing results for yourself! Save time; maximize results.
Miracle Body Contouring in ONE Bottle! Reshape Without Equipment
Sunday 11:30 a.m. Room 203-B
Help your clients lose 3.2 inches off their thighs in only 12 treatments. Understand the different stages, causes and types of cellulite along with the lifestyle recommendations to offer effective easy solutions that guarantee every client with the best results possible. Award-winning best cellulite body wrap: Oleaslim offers a no mess, no fuss effective body solution that has clients raving.
Offer Your Clients the Lifting Complex Red Carpet Glow Treatment!
Sunday 1:30 p.m. Room 203-B | Monday 1:30 p.m. Room 203-B
Have you ever wondered why celebrities have such perfect glowing skin when walking the red carpet at the Academy Awards? Guess what! Nelly De Vuyst was selected to treat and pamper celebrities before the Oscars last year! Discover all about the Nelly De Vuyst treatment for the stars and help your clients steal the spotlight at any occasion!
Free Your Clients of Acne: 6 Easy Steps
Sunday 2:30 p.m. Room 203-B | Monday 2:30 p.m. Room 203-B
Discover the science and advanced consultation techniques used to reveal the various root causes of acne at any age. Learn the comprehensive approach, how to create personalized treatments and home care solutions for your clients. Learn about our new Nelly De Vuyst Purity Acne Facial Protocol and discover an easy effective treatment for oily and impure skin.
Hyperpigmentation, Melasma and Photoaging: New Treatments from a Medical Esthetic Perspective
Sunday 3:30 p.m. Room 203-B | Monday 9:30 a.m. Room 203-B
Treat different types of hyperpigmentation and brown spots without the side effects of hydroquinone. Learn how and why hyperpigmentation develops. Offer your clients a brighter and younger skin with the Nelly De Vuyst Oxypeel Lightening Facial. Effective and safe ingredients, protocols and home care regimen will be presented.
NORTH AMERICAN SCHOOL OF PODOLOGY
At Risk Pedicures
Sunday 9:30 a.m. Room 206-C
With the increasing number of diabetics, seniors, and immunocompromised clients demanding foot care services today, pedicures are becoming a risky business. This type of clientele is particularly vulnerable to abrasions and infections which in turn can lead to serious conditions including amputation. This in-depth seminar outlines precautions, best practices to use during pedicure services, and what products to use to perform a safe pedicure.
Pedicuring in the “Grey Zone” (The Zone Between Cosmetic and Medical)
Monday 10:30 a.m. Room 206-C
With rapidly changing lifestyle trends affecting the skin and nails of our clients’ feet, our current knowledge may be insufficient to resolve or adequately address their issues. Learn how to educate your clients in preventative skin care management by understanding the “grey zone” in pedicuring. Become more proactive instead of reactive and learn how to provide safe and effective pedicure services by incorporating Footlogix® into your existing pedicure. If you are a professional pedicurist, this seminar will help distinguish you from the rest of the industry and catapult your business ahead of your competitors.
ORGA-NIKO LABS / NIKO COSMETICS
Are You Dreaming of Creating Your Very Own Private Label Skin Care Line? Let Us Show You the Way
Sunday 2:30 p.m. Room 206-E
Are you tired of paying high prices to the middle man for your skin care? Have you been dreaming of creating your own brand? You are just five easy steps away from creating your own custom-designed skin care brand. Be it a true certified organic, medi or hybrid, we can show you the best approach to a successful skin care design and launch. Class will include a presentation on how to be organic savvy in the spa industry as well as focusing on the five easy steps to creating your very own certified organic brand. Niko will be launching three new organic superfruits that will be the new star ingredients to hit the cosmetic world in 2018. This is a seminar you will not want to miss. Come out and feel the integrity of true certified organic skin care. We make dreams come true.
Ben Johnson, MD
Transform Your Career by Becoming a Certified Holistic Skin Expert
Sunday 11:30 a.m. Room 206-F
The Holistic Skin Specialist class represents a new paradigm, a holistic medical approach. During this class, Dr. Ben Johnson will speak on treating the source of the condition to treat the skin permanently. You will gain an understanding of the internal causes and the best treatment options that address the conditions seen on the face from the inside and out. Learn the source of many skin conditions including aging, hyperpigmentation, and acne plus the novel ingredients that work to treat them permanently.
Client Loyalty and Retention
Sunday 10:30 a.m. Room 206-F
Maintaining and building a loyal client base can be a challenge in today’s marketplace. We will discuss various ways estheticians can keep their clients coming back that requires little monetary investment making them accessible for all individual estheticians and spas. Certificates of attendance and a complimentary product will be provided to those who attend the entire seminar.
Broaden Your Market Share in an Exploding Marketplace by Strengthening Your Brand
Sunday 3:30 p.m. Room 206-C
Find out how to take advantage of an exploding marketplace in an ongoing challenging retail environment. Understanding the importance of how to stand out with your own unique brand is the key. Are you a spa and salon owner, makeup artist or savvy entrepreneur who wants to generate more bottom line income? Then join us in this valuable session as we present the evolution of retail and share key business building strategies to get your own branded product into consumers' hands. Beauty industry insider and business development educator Deanne Kelleher will share how to build client loyalty with your own cosmetics brand and provide you with immediate usable techniques to grow your business with private label cosmetics in a multichannel marketplace.
How Should We Take Care of Our Hands and Feet?
Sunday 10:30 a.m. Room 206-B
Taking care of our hands and feet is now a challenge. There are many places offering such a treatment but… do they have the right education? Do they sterilize, disinfect, use disposable tools/accessories, use the same file for all clients? Are they using products that are not in conflict with some medication? What about preservatives, petrolatum, PEGs and all those names we cannot pronounce? Are synthetic and/or chemical ingredients automatically wrong for you? Are they using professional lines of products or products that are sold at large to everyone? You will have a general overview of what it takes to give a professional and excellent hand and/or foot care, whether it is a manicure, a pedicure or a podology treatment.
Dermocosmetic Science – The Newest Key Ingredients & Formulations You Need to Know
Sunday 1:30 p.m. Room 205-C | Monday 1:30 p.m. Room 205-C
Dermocosmetic science has revolutionized the skincare industry, and estheticians and skincare therapists need to stay up-to-date if they want to remain competitive. At this seminar you will be introduced to the concept of dermocosmetic science in skin care, and the latest key ingredients and formulations that are offering optimal proven results. Discover what these new ingredients are, how they work and why they are the latest buzz ingredients used in the RVB SKINLAB line. Gain the right knowledge so that you can take charge of your skin care business and offer these in-demand solutions for the following conditions: wrinkles, aged skin, pores, blemishes, dark spots, acne uneven texture, rosacea, couperose and much more. All attendees will receive a certificate of attendance and goodie bags with samples.
SALIENT MEDICAL SOLUTIONS
The Best in Micro-Needling
Sunday 3:30 p.m. Room 206-A
With so many treatment options available, come explore the many benefits of micro-needling. Observe a live demonstration of the variety of approaches to micro-needling facials and see first-hand how easy this treatment is and what results can be achieved. This session will reveal the history of collagen induction therapy and how this low-cost device is making a resurgence in the esthetic community. Come discover new tools to help improve both your business and your patients' satisfaction.
VITELLE DERMATOLOGY LAB
Private Label – Top 5 Reasons Medspas and Doctors Have Their Own Brand
Sunday 2:30 p.m. Room 206-F
Skin care sales are changing, online retailing accounts for a growing percentage of sales and that number is increasing every year. Find out what many successful medical spas and doctors are doing to enhance their business and why marketing your own skin care brand is so powerful in today’s marketplace. If you’re passionate about skin care, ingredients, quality and efficacy, don’t miss this seminar!